When it comes to skin care, this can be a bit of a process. Whether you’re treating acne, worrying over wrinkles, or trying to decrease pore size, much of this can be traced back to one gleaming factor: your skin’s hydration.

Whether or not your skin is properly hydrated drastically affects the way your skin operates as a whole.

Whether your face is naturally too oily or too dry, maintaining the proper moisture levels is the key to having good skin. Additionally, using moisturizers now will keep your skin looking good for years to come.

So, what should you look for in a moisturizer? There has recently been a push to use only natural ingredients that are friendly to both your face and the environment. When looking at a product’s ingredients list, try to avoid sulfates, parabens, and phthalates. Also look for naturally hydrating ingredients, such as various plant extracts.

You can get an all-around face moisturizer, or you can get a product with a particular area or purpose in mind. Eye creams, for instance, target primarily the sensitive skin under the eye, and anti-aging creams mainly serve to reduce the appearance of wrinkles and fine lines.

Shiseido Pureness Matifying Moisturizer

Below, we will be reviewing a moisturizer meant to service the entire face with complete hydration: Shiseido Pureness Matifying Moisturizer. It is our goal in this review to provide the most accurate and unbiased information possible so that you can make an informed decision come purchase time.

What is Shiseido Pureness Matifying Moisturizer?

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Shiseido Pureness Matifying Moisturizer is an oil-free product meant to provide healthy levels of moisture to the skin. It is targeted toward both combination and oily skin types.

This product works not only to replenish skin with healthy hydrating ingredients, but to reduce the shine that often accompanies oily skin types. That’s where the matyfing feature comes in: this moisturizer aims to provide your face with a healthy matted look so that you’re ready to take on your day with confidence.

Shiseido Pureness Matifying Moisturizer Specifications

Key Features

As mentioned above, Shiseido Pureness Matifying Moisturizer is meant for combination and oily skin types, so if you have particularly dry skin you may want to look elsewhere.

It specifically attacks problems associated with oily skin—mainly, the ever-annoying surface shine than many are prone to.

Because this product is meant to counteract oily skin, this moisturizer is not only oil-free, but it contains an oil-absorbing powder to remove that excess oil. After removing harmful oils, the moisturizer than replaces them with helpful hydrators. This product also leaves your skin with a fine mattified texture, so that your skin not only looks but feels fresh and ready to take on the day.

The oil-free nature of this moisturizer also makes it very lightweight, so you don’t have to worry about your skin getting clogged or feeling weighed down. Instead, this Shiseido product aims to make your skin feel refreshed with an ultra-sheer finish.


This moisturizer keeps skin hydrated and shine-free through use of its Hydro-Balancing Complex, a formula that contains plant extracts such as rosemary and witch hazel leaf extracts.

This product is free of many of the common ingredients that you should avoid: mainly, parabens, phthalates, and sulfates. It does, however, contain small amounts of alcohol and fragrance, which there has also been a push to eliminate.

How to Use

Shiseido recommends that using this moisturizer become a part of your daily skin routine. You can use it either once a day or twice, day and night, depending on personal preference.

First cleanse your skin before applying it. Then, rather than using your hands and fingers to work in the moisturizer and risk transferring oils from your hands to your face, instead saturate a small cotton pad with moisturizer. Using this cotton pad, gently smooth the moisturizer over your face for a refreshing feeling.

Product Variations

Shiseido offers several other products in the Pureness line that are perfect for pairing with the Shiseido Pureness Matifying Moisturizer. Below are two of their best products.

  • Shiseido Pureness Deep Cleansing Foam: While the Shiseido Pureness Matifying Moisturizer is meant to lift away oils, the Deep Cleansing Foam works to lift away impurities. It gently exfoliates the skin for a deep clean, removing dirt and oil that may be lodged in your pores. The Deep Cleansing Foam and the Mattifying Moisturizer therefore make a great team.
  • Shiseido Pureness Balancing Softener: This is a softening lotion that, unlike the moisturizer, is alcohol free, so it works gently on the skin. This softener is geared particular toward skin that is prone to blemishes, helping ease their appearance while keeping the skin hydrated. This can be used either instead of or in addition to the Matyfing Moisturizer.

​What Users Think

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Responses for the Shiseido Pureness Matifying Moisturizer are overall pretty positive.

Customers with oily skin praise it for its oil absorption, stating that their skin stays matte throughout the day and they no longer have to worry about an oily T-zone. They also like the lightweight nature and silky texture of the product, which provides just the right amount of hydration needed.

Many users also love the moisturizer’s scent, though the inclusion of fragrance in products is frequently frowned upon in the skin care world.

There are some users who complain that the product actually dries out their skin, but these complaints seem to be more from the people who don’t have particularly oily skin. If you have dry or even combination skin, then, you might want to look elsewhere when searching for a moisturizer.

A few users have also complained of the bottle’s design, which is glass and uses a pump, so product tends to stick and not all of it can be used.

While this product does not offer all the bells and whistles of other moisturizers, such as attacking acne or specifically evening skin tone, its hydrating powers lead to all-around healthier skin that many users are proud of.


You can find Shiseido Pureness Matifying Moisturizer on the Shiseido website for thirty three dollars for 1.6 oz, and on Amazon for almost thirty dollars per 1.6 oz. This is also an Amazon’s Choice product.

While you can certainly find much cheaper moisturizers at the drug store, this is a fairly decent price compared to other moisturizers from higher-end brands.

Shiseido Pureness Matifying Moisturizer

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​​How it Compares

Now that we’ve taken a close look at all that Shiseido Pureness Matifying Moisturizer is supposed to do and what its buyers have to say, let’s see how it holds up against other moisturizers.

Below, we’ll be comparing this Matifying Moisturizer to Murad Oil-Control Mattifier SPF 15 PA++ and Origins Original Skin™ Matte Moisturizer to find out.

Before we begin, though, here are a few general ratings about the Shiseido Pureness Matifying Moisturizer to keep in mind as we conduct our comparison.

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​The Murad Oil-Control Mattifier is very similar in nature to the Shiseido Pureness Matifying Moisturizer.

Both moisturizers aim to hydrate oil skin and provide a matte finish so that you can go out into the day confident and without worry of a shiny T-zone. Like the Shiseido product, this Murad Moisturizer is geared toward those with oily and combination skin. It’s meant to prevent shine for a duration of up to eight hours.

In addition to absorbing oils and hydrating, this Mattifier also contains a light SPF and is ideal for blemish-prevention. Murad suggests it be used in the morning as part of your acne treatment regimen, while it can also function as an oil-free sunblock that simultaneously mattifies the skin.

This product can be worn underneath makeup and still uphold its mattifying purpose.

Its formula contains an “Oil-Free Complex” that removes oils to reduce shine and prevent breakouts.

It also uses a combination of willow bark and tea tree oil to remove toxins from the skin that frequently result in shininess. Like the Shiseido Moisturizer, this product does not contain sulfates, phthalates, or parabens. It is also free of gluten and soy, and it is not tested on animals.

For the most part, users seem to really like this product. They mostly praise it for removing oils that lead to fewer breakout and skin irregularities, as well as maintaining its matte finish.

There are some complaints that it doesn’t do a great job hydrating, and as with the Shiseido product, those with dry skin report that their skin becomes drier after use.

Unlike the Shiseido Pureness Matifying Moisturizer, the Murad Oil-Control Mattifier is not lightweight, users reporting that you really have to work it into your skin to eliminate excess spots.

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​The Origins Original Skin™ Matte Moisturizer with Willowherb is yet another mattyfing moisturizer. Unlike the Shiseido and Murad products, however, this product is meant for all skin types: oily, normal, and dry.

While this product works to provide a fine matte finish and hydrate the skin, these are the least of this moisturizer’s concerns. This Origins formula works to even out skin tone, decrease the size of pores, and brighten and smooth skin for a healthy glow.

Origins suggest using this product alone or underneath makeup.

This matte moisturizer is formulated with pink rock and willowherb, a flower found in Canada that can survive in extreme conditions. The resilience of this flower, then, is translated to the skin, improving its overall health and resistance to environmental factors.

This product is also a recipient of Sephora’s Clean seal of approval, meaning that it contains no sulfates, parabens, phthalates, or other harmful ingredients that Sephora specifies.

The reviews for this product are overwhelmingly positive. It is particularly praised for its abilities to clear up skin and increase brightness.

In terms of texture, users love its matte finish and most claim that it stays all day long. Users with dry and combination skin particularly enjoy this product, stating that their skin gets just the right amount of hydration it needs.

While the Shiseido Pureness Matifying Moisturizer has had complaints from users with dry skin, this Origins moisturizer has received a few complaints from users with oily skin. While most oily-skinned customers enjoy the product, there are several exceptions who claim that it does little to alleviate oiliness and that the product can be prone to pill up on the skin’s surface.

Pros and Cons

Now that we’ve seen how the Shiseido Pureness Matifying Moisturizer compares to similar matte moisturizing products, let’s do a quick recap of all its major pros and cons before we draw our final conclusions on this Shiseido product.


  • ​This is a great product if you have combination, but especially oily, skin. Users love how it soaks up the excess oils from their faces, leaving behind a long-lasting matte finish ready to take on the day. It provides healthy hydration to the skin without overdoing it, and users love its lightweight nature.
  • ​Its removal of excess oils will also lead to healthier skin in the long run, less prone to break outs.


  • ​While this is a great product for wearers with oily skin, those with dry skin should steer clear as this moisturizer might actually dry out your skin.
  • ​It also doesn’t directly target any skin clearing functions, and while it may lead to clearer skin given time to run its course, you may want to check out specific skin clearing lotions such as Origins Original Skin™ Matte Moisturizer if this is something you struggle with.



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1.6 Ounce

1.7 fl oz

50 ml


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Renews the skin surface to reveal an incredibly smooth, uniform texture that looks and feels rich with moisture

They mostly praise it for removing oils that lead to fewer breakout and skin irregularities, as well as maintaining its matte finish

Decrease the size of pores, and brighten and smooth skin for a healthy glow


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​​Conclusions About Shiseido Pureness Matifying Moisturizer

So, what’s the final word on Shiseido Pureness Matifying Moisturizer? All in all, we like it, and we’ll recommend it to anyone who struggles with oily skin.

For most users, it does a great job of providing hydration while at the same time soaking up excess oils, all while creating a sheer matte finish.

So, if oiliness and forehead shine are what you struggle with most, try checking out this Matifying Moisturizer for a fresh and healthy look.

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